About InsideCali
Real California, by Real Californians
InsideCali isn't another tourist-trap brand cranking out generic palm-tree tees. We're a small team of actual California residents who got tired of the cheap, mass-produced California merch out there. So we made our own.
Every design is drawn by our team — the bear, the receipt, the freeway signs, the bridges. Every guide is written by people who've actually moved here, lived here, and figured out the parts nobody tells you about. The good, the bad, and the absurdly expensive.
What we make
- California apparel — tees, hoodies, and hats with original designs, printed in the USA on quality blanks
- Drinkware — ceramic mugs and bottles, ready for your morning coffee or road-trip thermos
- Digital guides — instant-PDF relocation and lifestyle guides for moving to (or surviving) California
Our promise
- Every order ships from the USA in 3–5 business days
- 30-day no-questions-asked returns on physical items
- Digital guides delivered in 60 seconds, with free quarterly updates for 12 months
- Real customer support — emails answered by an actual person, not a chatbot
The brand
InsideCali is operated by SplitFlux LLC, an independent California-based small business. We're not VC-backed, we don't drop-ship, and we'd rather make something we'd wear ourselves than chase trends.
Got questions? Drop us a line — we read every email.